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New Work: Children’s Healthcare of Atlanta

Helping rebrand one of the largest pediatric systems in the country, like Children's Healthcare of Atlanta, is an honor. »

Realness.

Tigers, army men & puppies. Lessons I learned this past week from the sensei's of selling creative ideas. »

Ten Questions with Christina

Meet Christina Yoo, the newest member of the Matchstic family. A native to Jacksonville, Florida, Christina brings with her an obsession with colors, lines and patterns and a love for Korean food recipes. »

Street Signs & Branding

One of my favorite things about spring in Atlanta is the onslaught of neighborhood festivals. It's a time when neighborhoods pull out all the stops, show off everything they love about their communities, and invite us to fall in love too. They can also... »

The Death of Quality

Our social society is changing us. Instant is the new norm, waiting now yesterday's tyranny. Is speed now the leading value of our day with finding beauty in the process slowly becoming a thing of the past? »

Lessons From The New Guy

You're not here because you're like everyone else... »

Branding the Map

City Maps is a not only an innovative way of using a map, it's another reminder of the importance of a simple, recognizable brand mark. »

“Ted For The Rest of Us”

We are honored to be the organizers of the Atlanta Chapter of Creative Mornings, a free monthly lecture series for creative types with now over 22 chapters world wide. »

March Madness

There is no coming back tomorrow. What does your brand offer that no one else does? »

Branding is Telling the Truth

When all else fails, just tell the truth. »

Authenticity and Winter

When you are in a dark place, create something. »

In

Only do what only you can do

Focus is essential to building a brand and growing as a valuable member of your team. Lucky for us, there are reminders of the importance of focus all around us--from those doing it well, and those missing the mark. »

At

Sense of Place

I love to see a brand built around a sense of location. »

In

‘Tis Thy Good Name

"Good name in man and woman, dear my lord, Is the immediate jewel of their souls. Who steals my purse steals trash; 'tis something, nothing; 'Twas mine, 'tis his, and has been slave to thousands; But he that filches from me my good name Robs me of that... »

ATL LUV

Cattle calls, cheap fares, and loads of personality bring more than just a new airline to Atlanta. »

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