Yesterday at Pier 57 in New York City, Ashley and MaryKate Olsen and fellow jcpenney design partners Cindy Crawford, Martha Stewart and Nanette Lepore joined jcpenney CEO Ron Johnson and President Michael Francis for the official unveiling of the brand... »
As part of J.C. Penney's new pricing strategy, they're marking down all of their merchandise by at least 40 percent — permanently — so that shoppers don't have to wait for sales to get the best price. To make up for the revenue they'll sacrifice to do ... »
If you thought the fashion business could be secretive, backhanded, and confusing in its dealings, just consider the world of home goods. Martha Stewart just sold 17 percent of her company to JCPenney for $38.5 million and forged a long-term licensing ... »
At a splashy media event last week, Ron Johnson, the new chief executive at J.C. Penney Co., unveiled one of his key strategies. The former Apple guru plans to streamline Penney's 1,100 locations, transforming floor spaces from clothing-cluttered lands... »
